Use cases

A CompComp use case is a realistic, anonymised scenario that shows how a comparison is actually set up and read: who the participants are, what scope each of them gets, what is analysed and what the output looks like.

Every example uses fictional companies and .example domains. No customer data is shown.

Available use cases

Brand owner
Brand channel comparison
Compare how one brand is presented across an own shop page, a sales organisation page, a large retailer page and a direct-to-consumer site, using the same criteria and an explicit scope for each participant.
Category, brand and digital owners
Evidence-based competitive digital assessment
Understand where competitors are stronger for a specific category, market or audience, and what evidence across search, AI visibility, positioning and experience explains the difference.